Polaris says it’s the end of the line for Victory Motorcycle brand
Polaris Industries will exit the Victory Motorcycle brand it started from scratch 18 years ago, citing a mix of competitive pressures and lack of market share.
The Medina-based company’s announcement Monday will not affect Polaris’ fast growing Indian Motorcycle brand or other divisions, officials said. CEO Scott Wine said the “winding down” of the Victory brand will begin immediately.
“Victory has struggled to establish the market share needed to succeed and be profitable. The competitive pressures of a challenging motorcycle market have increased the headwinds for the brand,” Wine said in a statement.
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